Flora: A new jewelry collection as multidimensional and colorful as the most impressive flowers

“I am the handmaid of the earth, I broider fair her glorious gown and deck her on her days of mirth with many a garland of renown. And while Earth’s little ones are fain and play about the Mother’s hem, I scatter every gift I gain from sun and wind to gladden them.” ‘Flora’, by William Morris

Katerina Vassou’s new jewelry collection is a mix of elegance, modern lines and light optimism, inspired by the best elements of the plant life. All the series of jewelry have names of flowers and plants found from the depths of the sea to the mountain ranges of Latin America and the deserts of the African continent. The lines and shapes of the jewelries are bold, but they don’t lose their elegance and timelessness. The geometry and fluidity of designs, along with ethnic elements, such as laces, macrame and colorful semi-precious stones, offer movement to our looks in the most imaginative and fashion forward way.

“Flora” is the goddess of flowers in Roman Mythology and a symbol of spring nature and fertility. In Katerina Vassou’s new S/S ’24 jewelry collection, she represents the omnipotence of colors, different materials and the irresistible sparkle that defines each piece of the jewelry artist. Oversized necklaces, bracelets, rings and earrings set the pace for the spring looks, while minimal and sophisticated pieces complete the look of the modern, dynamic woman who knows what she wants from her style and is not afraid to claim it.

Orange, pink, petrol and blue crystals, agate and topaz create stylish combos with brass and express the imagination and creativity of the designer who “blooms” as the years go by.

The philosophy of the “Flora” collection reflects in the most chic way the mindset of the designer and the motto of the jewelry brand: each one of us is unique and this must be expressed through our jewelry. Being bold and outstanding is at the core of all women’s everyday life who choose to wear Katerina Vassou creations.

KATERINA VASSOU’S NEW COLLECTION IS FULL OF COLOR AND ETHNIC SYMBOLS

This year, Katerina Vassou chooses to be inspired by flowers and present a collection with the motto of the pluralism of nature, optimism and the sense of continuous flow, of changes that define our evolution, but also our style. Because life means change and only ‘a rolling stone gathers no moss, but it gains a certain police’.